5 ways SIP trunking is right for small-to-mid sized businesses

September 17, 2015

The convergence of data and voice networks is not a new concept. Yet so many businesses continue to sit on the fence as to whether making the switch from a traditional PBX system is the right move.


Connecting voice and data traffic onto one network is done through SIP – Session Initiation Protocol. SIP trunking connects an internal company phone system to the outside world through data links. What does this mean? Basically all voice traffic goes in and out of a business using the same infrastructure as the data – rather than the data passing through IP networks and the voice traffic travelling along traditional copper-based lines.


In other words, all communication lives on the same network. Sounds simple enough, but is it right for your business?


For small-to-mid sized businesses, the answer is a resounding yes. Here’s why.


Grows with your business

Switching to SIP gives you the ability to easily scale up and down as you please; meaning you’ll never have to pay for lines that your business isn’t using. Hiring a new employee; add a line. Starting an outbound calling campaign; add many lines and then drop them when you’re done with them.


Ready for anything

As a SMB, you need to always be accessible to your customers. So what happens if the power goes out at your office? Or a fire in your building forces you to close for several days? With SIP trunking, you can easily and automatically connect to a secondary connection – meaning a seamless transition without disrupting your business services.


Easy remote access

Since we just mentioned that SIP trunking automatically connects to a secondary connection, communication access for remote employees is simple. This allows for a more flexible work environment.


Negates the need for expensive equipment

Traditional PBX systems (or legacy systems) need a lot of on-site equipment. This equipment is expensive to buy, takes up a lot of physical space and costs a lot to keep the engine running. By eliminating this infrastructure, you can remove the phone maintenance and upkeep line item from your annual budget.


Saves money

All of the above reasons save a business money. Whether you’re only paying for phone lines when they’re actually needed, automatically connecting to a secondary connection or eliminating the need for costly maintenance, SIP trunking saves you money.

So which would your rather do? Cling to old ways and old infrastructure while incurring large costs or reduce costs and turn your business into a flexible hub of operations?